It has become mandatory for the companies to make their presence online with a website as most of the people are turning to this platform to buy the products or services. To capture this huge online market it is important that you come up with an appealing as well as functional website to have a cutting edge over your competitors. However, mere presence on the internet platform don’t generate traffic to your website and you need to promote the website online to catch the attention of the online visitors who can later be converted into business leads.
Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering