Digital Marketing refers to any marketing methods conducted through electronic devices which utilize some form of a computer, including online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers.Native advertising involves blending marketing materials into a medium, making the underlying message and marketing purposes equally important. Sponsored content, in which one business posts its own content on a different website, is a common method of native advertising. 

There are numerous ways to execute a digital marketing strategy. For most businesses, successful inbound marketing involves the use and application of multiple digital marketing methods. Given the diversity of digital marketing methods, there is a similarly diverse set of benefits available for digitally savvy benefits. On an overarching level, digital marketing enables businesses to reach customers during everyday activities, such as scanning social media, reading online articles, watching videos, etc. When customers are exposed to marketing in this type of natural and regular manner, it can yield a variety of commercial benefits. Large or enterprise businesses will use digital marketing in a comprehensive and often global manner. These businesses tend to have developed strategies across most digital marketing channels. These businesses often spend substantial resources developing a digital marketing strategy across many available channels. The cost for advanced digital marketing can be tens of thousands of dollars per month.

As demonstrated above, the cost of digital marketing varies greatly based on business size, revenue and goals. Smaller companies will often start with a basic strategy and develop intermediate or advanced methods down the road. Ultimately, it is possible for just about every business to create and implement a digital marketing strategy that meets their needs and budget. 

The process for creating and implementing a digital marketing strategy involves many steps and required considerations. In this context, it is critical to devote time and resources to planning and creation. Information, analytics and research collected while planning and creating can have a tremendous impact during implementation. It is true that every business has unique needs and goals. Correspondingly, the creation and implementation of a digital marketing strategy will change from business to business. But in common practice, many businesses employ a similar process for creating and implementing a digital marketing strategy, as outlined below.